Safelists…The Traffic Exchanges’ Big Brother
It’s funny, being in this business for so many years I have seen it’s highs and it’s lows. I have seen claims of great wealth and heard the horror stories of thousands of would be marketers. Two things have remained the same, in my decade plus of being online and that has been the traffic exchanges and their older brother of free advertising, the safelists.
These two advertising methods have been slagged off, dragged through the mud, thrown against the wall and basically been picked on by the rest of the internet marketing world. When it comes to free advertising, the powers that be would love for you to think these methods are ‘untargeted’ and not effective and blah blah blah blah…
Here’s the kicker, just like any other form of advertising, the people who do the best with it, are the ones who use it properly. Just like the traffic exchanges, there is a wrong way to advertise in the safelists and there is a right way.
My advice, is to try the right way before making any judgments in anything you do online. Do not try any form of advertising without seeking out the experts in a certain field and studying how they do it, before you jump the gun and claim it as ineffective.
Be sure to check out this amazing free report from Jerry Iannucci called Safelist Marketing Tactics. It’s a wonderful collection of tips and tricks to get you going on the right foot with safelist advertising. Remember, these programs along with traffic exchanges have been around for over a decade…There is a reason, and that reason is because they WORK when used properly!
Marc
I, like most people who first dabble in PPC, lost a bit of cash on adwords but I don’t go around telling people they don’t work because I knwo better than that.
It’s funny how people don’t give TE’s and safelists a fair chance before following the herd and saying they don’t work.
I really must get round to testing some safelist campaigns.