My newsletterHit Exchange News celebrated it’s 250th issue last week and every time I hit a milestone like that, I love to review past articles and tidbits I wrote about in previous issues of H.E.N.
I came across Issue 10 and I had to smile. The article I wrote, talked about three things that you needed in all your traffic exchange advertising, they were;
1. Be original. This means, don’t use generic affiliate pages. Invest in a strong lead capture, squeeze or splash page.
2. Capture a lead. Also known as building your list. If you aren’t you are STILL wasting your time in the traffic exchanges.
3. Give them a reason to look at your site and sign up to your list. A unique offer that will give your new subscriber value.
And finally 4. Keeping everything simple. Why on earth must we confuse the easiest advertising medium on the net. Keep things simple, the results will be there.
So here I am, taking a trip down memory lane and thinking, even though we see some many changes and improvements as an industry, the real message here is that some things will always remain.
7123 new traffic exchange surfers seems like a big number, but here’s an even better stat to consider. This is only from the last 7 days…
Imagine. Over 7000 new people a week, looking at your web site and seeing your offers. That’s how powerful these traffic exchanges have become and even more reason to make sure you are active and visible within the larger exchanges online.
Want to know which traffic exchanges are bringing in the most new members each and every week? Check out the detailed traffic exchange report here!
You can see what the average new members per week are and the total new members from the top traffic exchanges every single week…For free!
Extra tip: Traffic exchange specific splash pages will do wonders for the top 10 traffic exchanges in that list. Create specific splash and squeeze pages for those programs and watch your results soar!
I was reading a fantastic little piece recently in a magazine this morning about how important it is for people to pick the right colors and color schemes for their web sites. And it got me thinking, this is even more important when you think about how much we use splash pages and squeeze page sin the traffic exchanges.
For example, I use a lot of blues and reds in my web sites. From I Love Hits, SWAT Traffic to Affiliate Funnel, the red and blue schemes are very promounced. And there is a reason for that. I remember reading years ago in a marketing textbook about how reds and blues are ’strong’ colors and represent trust, agressive marketing, leadership and so much more.
I try to convey those ‘feelings’ in my business and the colors I pick are chosen for a reason. When designing a splash pr squeeze page, think about what kind of message you want your potential customers to see and hear. For example, neon green may have been popular in the 80’s but when it comes to strong web site design, go with what works.
Use strong colors like red, blue, green, orange and purple. Earthy tones look good too, but if you are having doubts about it, professional web site designers are always a good bet and worth the investment. They may be able to change a decent color scheme into something that will represent exactly the message you are trying to get across to the viewers.
