How Do You Measure Traffic Exchange Results?
I’ve got two answers to this question and while they are completely different, the message is very important, results matter and matter the most when working with traffic exchanges.
Results can be measured by using an ad tracker of choice. It’s a simple process that does take a bit of elbow grease to get started but once it does, you’ll see how easy it is to set up. I create a tracked link, and name it ‘ILH’ for example if I wanted to track rsults from I Love Hits. This tells me how many hits I’m getting to the site I am promoting and also with some ad trackers out there, by placing certain code on your site, you can see how many people it takes to view your page before you get a subscriber, new sign up or sale.
That’s the ‘company’ answer to ‘How Do You Measure Traffic Exchange Results?’ Here’s the ‘Jon Olson-Does-Things-Differently-Answer’….
If you have read any of my articles in the past, you’ll know I’m a big fan of branding. So much so that I coined a little term for traffic exchanges called ‘T.E. Brand Awareness’. Essentially it works like this, get your site seen as much in 6 months that you are getting it seen today. Far too many times, people go head first into this business and never stick to it.
HOWEVER, people come back. It’s a proven fact that so many people try the exchanges out, give up after a month or so, and then resurface in half a year or more. Now the power of ‘T.E.B.A.’ is imagine that person seeing your site when they started surfing and when they make their come back…
So how does this measure results? It’s not a scientific answer at all, it’s as easy as getting your site seen as much as you can, as often as you can and for as long as you can. So I measure ‘results’ by how many times my site gets seen. The end result, is that my brand gets built. My name and business are seen and the results come in…Slow and steady.
Both methods work, and it’s completely up to you on how to measure your results, but remember, you must be focused on those results and always be looking on how to improve them.
