T.E.B.A. - Funny little acronym that I came up with a few years ago. It kind of rolls off your tongue too. But what does it stand for and more importantly, how does one use ‘T.E.B.A.’ to their advantage in the traffic exchanges.

A brief history on Traffic Exchange Brand Awareness. Being a surfer for so many years, I have seen a lot of ‘programs’ come and go. As everyone knows, this is a visual medium so great graphics go a long way. When I’m surfing, a great site design will literally stop me in my tracks and make me take notice to what is being promoted.

But there is another catch to this. Strong ‘brands’ in this business stick out even more. Think about this, people come and go in the traffic exchanges all the time. Let’s say ‘Surfer Jim’ just joined I Love Hits or SWAT Traffic and was very excited to promote ‘Program X’. Being the dedicated surfer he is, Jim clicks for a few weeks and sees sites like Affiliate Funnel, Hits Connect, and Instant Squeeze Page Generator. Jim takes notice but keeps on surfing…

After a month or so, Jim has had it. He’s promoting a generic affiliate URL and not concentrating on building his brand and building his list. So he gives up, swearing off traffic exchanges and then dives in some good old fashioned PPC…

After a good 6 months, Jim has had it with PPC. His budget has been maxed but he discovered a new business that he is interested in, and within the training they teach new members to try using traffic exchanges…Jim decides, what the heck, let’s give it another go round. So Surfer Jim starts round two of his traffic exchange advertising. What does he notice the first few days of surfing?

Affiliate Funnel, Hits Connect, and Instant Squeeze Page Generator are still being promoted after 6 months and their brand is as strong as ever. Wow! Jim says, these MUST be solid programs, so he joins them all to give them a try.

Funny little story but I hope it outlines the entire concept of traffic exchange brand awareness. The idea is to be seen as much in 6 months, then you are today. Again, people come and people go in this business, but they always seem to return. Your goal as a traffic exchange advertiser is to be seen and grab their attention today and down the road. This is traffic exchange brand awareness and to make this work for you, you need patience, a great site design, and most importantly some way to get those surfer’s like Jim onto your mailing list.

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Weekly Stats From S.W.A.T. Traffic:

(Week of August 24th)

New Members - 102
Total Membership - 11446
Hits Per URL / Day - 177
A.F. Rank - 17