Yesterday’s article about traffic exchange brand awareness was just the tip of the ice berg for me. For the next week or so, I will be re-publishing my strategies for effective traffic exchange advertising on the ILH / SWAT blog.

Brand awareness in the traffic exchanges is critical because now more than ever, people will only do business with people they know. It’s a scary world out there, and the internet can be a vicious place. My favorite author Jeffrey Gitomer always says ‘All things being equal, people buy from people they like. All things not being equal, people still buy from people they like’. That is the power of keeping your brand awareness in the traffic exchanges.

But let’s take a step back and look at the first step in getting people to notice your brand. Remember, the traffic exchanges are a visual medium so site design and image are critical to your success. You essentially want to create a squeeze page that stops viewers in their tracks. There are thousands of traffic exchange surfers out there, and a large majority of them are promoting generic affiliate links.

That’s where ‘S.O.L.A.S.T.’ comes in, which stands for sticking out like a sore thumb. It’s a very important concept in your advertising because your brand awareness will not take effect unless people notice you. So…Get noticed!

People always complain about sound on squeeze pages, but a funny little tidbit is that the best converting squeeze pages use some kind of multi-media, whether it’s sound or video. So…Stick out like a sore thumb, get noticed!

With thousands upon thousands of generic affiliate links in rotation, how do you stick out? Well, the first step is to do things differently than the rest. Like I mentioned above, use a squeeze page, use some kind of multi-media, hire some one to create custom graphics and make your pages look like a million bucks.

This does not take much money to do either, there are wonderful services out there that can custom build you a squeeze page / splash page for about 30 dollars or less. And when you put that into context, 30 dollars for the potential of unlimited leads…Well. It’s a no brainer.

In closing, do things that your competition isn’t. Stick out like a sore thumb and get noticed in the traffic exchanges today!

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346 New Members This Week!

The Super Surf Script has been bringing in new members to I Love Hits by leaps and bounds. Last week we had over 500 members, and while this week is lower it’s still about one hundred new members higher than our yearly average. That means almost 350 new members viewing your sites in the system. Not bad for a 7 year old traffic exchange.

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We Need Your Feedback!

Please do stop by our support forum at Net Marketing Forum and give us your feedback. We would love to hear your input not only about the new profile pages but the entire I Love Hits system.

We’re always looking for ways to improve our system and to make it THE BEST traffic exchange on the internet. And it will happen, with your valuable feedback and input. Thanks so much for your time, and we look forward to hearing from you!

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Weekly Stats From I Love Hits:

(Week of August 25th)

New Members - 346
Total Membership - 96201
Hits Per URL / Day - 112
A.F. Rank - 4